New Structure and Strategy for Security Products Business Segment

12 April 2010

The Security Products business segment, a part of the Building Technologies Division of Siemens, announces a new structure and strategy. Its key focus will be on accelerating development in the access control and intrusion detection markets as well as maintaining its position in the CCTV market.

After carrying out a detailed appraisal of business operations and global market trends following his appointment in November 2009, Peter Hawksworth, Head of the Security Products business segment, a part of the Building Technologies Division of Siemens, has announced a new structure and market strategy for the organization. With effect of October 1, 2010 the new headquarters of Security Products will be located in Stockholm, Sweden. Its key focus will be on accelerating development in the fast-evolving access control and intrusion detection sectors, while maintaining its strong position and high penetration in the CCTV market.

A leaner structure and short decision making processes will allow Security Products to achieve faster development and delivery of the innovative world-class products for which it is already renowned and respected. The changes will allow the organization to provide its customers with state-of-the-art products that offer best value in today’s increasingly competitive markets.

“With its new structure, the Security Products business segment is better positioned to react quickly and effectively to changing market requirements, providing genuine innovation that will drive customer expectations,” said Hawksworth. “In particular, as well as the accelerated development through leaner processes in access control and intrusion detection product lines, we will be responding to the growing customer interest in open connectivity, particularly in the CCTV sector, and our products will increasingly be configured to allow easy interfacing with third party equipment.”

“That will give our customers the best of all worlds, as they can complement the Siemens equipment with products of their choice to produce a complete system that is tailored precisely to match their requirements and budgets. In a market where closed protocols and proprietary equipment have long been the norm, I believe that this is a major step forward, and one that will bring big benefits for end users, installers and for us.”

The restructured Security Products business segment has regional sales offices in six key markets: Nordic (Sweden, Finland, Norway and Denmark), DACHIT (Germany, Austria, Switzerland and Italy), France, UK (UK and Ireland), Iberia (Spain and Portugal), and Eastern Europe. Customers outside these markets will be served by the organization’s international sales team.