Siemens Belgium-Luxembourg has traditionally had a strong footprint in Africa, and particularly in Algeria, North Africa and Central Africa. We had success in these markets in 2011 as well.
The Healthcare Sector – after many years and patient investment in Central Africa – was able to take very important orders for the hôpital du Cinquantenaire in Kinshasa during this past fiscal.
However, in North Africa – because of the Arab Spring – many projects have seen substantial delays, have been postponed or temporarily suspended. We trust that more changes will take place here in years to come.
For Siemens Belgium-Luxembourg these markets - in contrast to the mature Western market – offer leverage to growth. We try to give it our all through our strong local presence, our willingness to cooperate with others, our long-term engagement, our language proficiencies and our focus on innovation.
Internationally too Siemens is focusing on growth countries. Here the demand for economical products and services tailored to local consumer requirements is particularly strong. To face up to these challenges, Siemens has launched the SMART initiative: Simple, Maintenance-friendly, Affordable, Reliable, Timely-to-market. A good example of this initiative’s success in the arena of industrial automation is the SIMATIC Smart HMI system. HMI stands for human-machine interface: a key component in the management and control of industrial automation processes.