Focus on growth markets driven by innovation

We focus on innovative activities and markets that have growth potential over the long term. Our aim is to play a pioneering role here, and to achieve this we are constantly expanding our offering and growing our environmental portfolio.

A pioneering role in technology

For more than 160 years, innovative technological achievements have been Siemens’ daily bread. We constantly mine new markets and set ourselves up in new growth sectors. We therefore also focus on innovation and technology-driven growth markets that are promising for our core activities.

But Siemens does not do all the innovation alone. The doors of our laboratories are wide open for universities, research bodies and industrial partners. With more than 1,000 joint research projects we look for answers to constantly changing questions. We support universities by giving research grants and by establishing learnerships. Our broad network of knowledge speeds up the converting of many ideas in theory into practical solutions.

Open innovation is responsible for the Biograph mMR for example: the first full body scanner in the world that combines MRI (magnetic resonance imaging) and PET (positron emission tomography) and allows doctors to see an image of the location, functioning and metabolism of organs simultaneously. We hereby reduce the examination time for doctors and patients and we offer improved images for more careful diagnosis.

And this is only one domain in which our 27,800 researchers and developers in 160 research centers around the world are looking for answers. Siemens’ number of inventions per R&D employee has doubled since 2001. And what does all that mean? For the first time in our history we had the highest number of applications according to the application statistics of the European Patent Office, namely a total of 2,135 patent applications.

Our portfolio: stronger every day

The size of a business is no measure of its long-term success. For that reason we manage our broad business portfolio actively and systematically. All companies in our group must assume a leading role in their segment and know how to maintain it. These leading positions enable us to ramp up the value of the entire group in a sustainable way.

And we do not only work on internal growth; we also strengthen our core activities through takeovers. In March 2011, for example, we announced the addition of Norwegian undersea specialists Bennex and Poseidon to our international group. These companies supply oil companies and natural gas suppliers with solutions for setting up electricity grids up to 3,000 meters below sea level, for example. In Belgium and Luxembourg Siemens made no takeovers in 2011.

A leading environmental portfolio

Our environmental portfolio, which comprises products and solutions that contribute to protecting the environment and the climate, is one of the pillars of our strategic growth. It has earned itself an outstanding position in the global market of technology. In 2011 we made sales to the value of 29.9 billion euros from this. In 2010 we set ourselves the target to generate at least 40 billion euros in sales from green technology by 2014.

Our environmental portfolio makes an important contribution to safeguarding the climate. In 2011 our environmentally friendly products and solutions helped our customers to drive down their CO2 emissions globally by 317 million tons: as much as the total annual emissions of Berlin, Delhi, Istanbul, Hong Kong, London, New York, Singapore and Tokyo together.

The products and solutions that together make up our environmental portfolio originate from all our Sectors: Infrastructure & Cities, Industry, Energy and Healthcare.

Siemens in Belgium together with NMBS Holding and with support from the FPS Economy, launched the plug and ride pilot project. At the train stations in Ghent, Liege and Brussels electric cars and smart charging poles were made available for a number of people who participated in the trials. These charging poles for electric cards can be integrated in the future smart grid. Test drivers received access to the charging poles via an RFID card. The energy used was calculated and sent to a back-office system. We siphoned off information from the pilot project about drivers’ behavior, the use of technology and any other needs users may have.

This project illustrated how our environmental portfolio will yield benefits for three parties: for our customers, for future generations, and for our company too.