Strategy overview

If you want to gear a company to the future, you’ve got to provide answers to the following questions: What do you stand for? What sets you apart? How will you achieve longterm success? And that’s what we’ve done. Vision 2020 is paving the way to a successful future. And to make it happen, we’re focusing on the following topics:

1. A clear mission

A mission expresses a company’s self-understanding and defines its aspirations. “We make real what matters.” That’s our aspiration. That’s what we stand for. That’s what sets us apart. A reflection of our strong brand, it’s the mission that inspires us to succeed.

2. A lived ownership culture

One engine of sustainable business is our ownership culture, in which every employee takes personal responsibility for our Company’s success. “Always act as if it were your own Company” – this maxim applies to everyone at Siemens, from Managing Board member to trainee.

3. A consistent strategy

With our positioning along the electrification value chain, we have knowhow that extends from power generation to power transmission, power distribution and smart grid to the efficient application of electrical energy. And with our outstanding strengths in automation, we’re well equipped for the future and the age of digitalization. Vision 2020 defines an entrepreneurial concept that will enable our Company to consistently occupy attractive growth fields, sustainably strengthen our core business and outpace our competitors in efficiency and performance. It’s our path to long-term success. And we’re measuring our progress: seven overarching goals support this aim.

We’ll be working on the three areas outlined above. They describe the key factors that are enabling us to lead Siemens into a successful future. Throughout this process, we will gear all our actions to the requirements of our customers, our owners and our employees as well as to the values of society. I personally intend to ensure that the next generation will inherit a better Company. That’s my vision. That’s my responsibility. That’s my promise.

Joe Kaeser,

President and CEO of Siemens AG